1. What is the Cheers to Independence Trail, and how can my venue participate?
The Cheers to Independence Trail is a historic commemorative journey through 8 different loops across Virginia. Venues interested in participating can showcase their historical significance or relevance to the American Revolution era through the craft of vinifying, brewing or distilling.
2. Is there a cost associated with participating as a venue on the trail?
Participation in the Cheers to Independence Trail is FREE!
3. What are the benefits of participating as a venue on the trail?
Increased visibility and exposure to visitors interested in Virginia history and heritage tourism, new audiences, engage with local communities, and contribute to the promotion of the Virginia 250th and America 250th!
4. How can my venue enhance the visitor experience along the trail?
By offering a special “250th” Commemorative menu item that highlights their historical significance and connection to the history and a Revolution of Ideas! Providing informative signage and hosting themed events can also enrich the trail experience for visitors.
5. How do I register my venue to be included on the Cheers to Independence Trail?
Register right here on our website. Our Trail organizers will provide guidelines, resources, and promotional support to registered venues.
6. Are there specific requirements for venues participating in the trail?
Align with the themes and objectives of the Cheers to Independence Trail, focusing on Virginia history, a Revolution of Ideas, and visitor engagement. Venues should strive to offer authentic, educational experiences or markets, relevant to the trail's narrative.
7. Can my venue collaborate with other trail participants or organizations?
Yes, collaboration among trail participants, local organizations, historical societies, and tourism agencies is encouraged to create a cohesive and enriching visitor experience along the trail. Venues can explore partnership opportunities, joint promotional efforts, or coordinated events to maximize their impact and reach.
8. How can my venue promote its participation in the Cheers to Independence Trail?
Your website, social media , email newsletters, and local tourism publications. Utilizing trail branding and promotional materials, sharing visitor testimonials, and engaging with trail-related hashtags can help raise awareness and attract visitors to your venue!
9. Is there a designated timeframe for participation on the trail?
July 2024-July 2026, though venues may choose to offer special exhibits or events during peak tourism seasons, holidays, or significant historical anniversaries. Venues can tailor their specialty menu item participation to align with their operating schedules and strategic objectives.
10. What do you provide to get our venue launched on the trail?
Cobranding with over 100 Virginia based businesses and tourism organizations! of Virginia Artisans will provide a QR code check in station for patrons visiting your location. We provide a banner designating your location as a Cheers to Independence Trail check in station. You will have exclusive rights to trail logos to reproduce barware, shirts, etc.
11. What are the venues requirements to participate?
1. Offer a Commemorative Menu Item
2. Agree to share, like and post
3. Host a Heart of Virginia Artisan Market once per year over the 2 years Heart of Virginia Artisans will coordinate all aspects of the market. Venues are encouraged to incorporate living history elements, traveling panel exhibits, local historical groups, etc.
